This morning, Amazon CEO Jeff Bezos took the stage and introduced the Amazon Fire Phone, Amazon's entry into the smartphone market. For hardware, the Fire Phone features a quad-core 2.2 GHz processor, Adreno 330 graphics, 2 GB of RAM, a 4.7 inch HD display with Gorilla Glass technology, and a 13 megapixel backside camera. The Fire Phone is deeply integrated within Amazon's ecosystem with the inclusion of Mayday tech support, Amazon Prime services, and a newly announced feature called Firefly.
Firefly allows Fire Phone owners to identify objects with ts camera, expanding beyond just QR codes, which launches users into Amazon to order that product. Firefly also takes a page out of Shazam's playbook with audio recognition in order to purchase music from the Amazon store. Accompanying all of these new features is the inclusion of a dedicated Firefly button on the side of the device. Also compelling to consumers is the announcement of unlimited photo storage in Amazon's cloud drive, free of charge. Bezos also introduced a new parallax-display technology dubbed "Dynamic Perspective" that changes the image on your screen as you move your phone and change your perspective.
Overall, Amazon's entry into the smartphone market is definitely strong. However the Fire Phone may only really compelling for current Amazon Prime subscribers and those invested in the Amazon ecosystem with the Fire TV and the Kindle line. We have yet to see what the phone will be like in real--world use to see how it fairs against the current flagships like the iPhone 5S and the Galaxy S5. The Amazon Fire Phone will debut on contract for $199 for 32GB as an exclusive on AT&T with a 64GB variant for $299. Do you guys think this is a compelling phone? Are you ready to ditch your current smartphone for the Fire Phone? Let us know in the comments below.