Looks like Apple's next big project is CarPlay, an in-car infotainment system that lets you connect your iOS device with your car. This new system, which, in reality, is a rebrand "iOS in the Car", is to be showcased at the Geneva Motor Show, held from 06 March, 2014 to 16 March, 2014. CarPlay will allow iPhone users make calls, access messages, listen to music or use Maps in their cars using Siri-based voice control, touch controls, or standard hand controls in the car.
Spotify, Beats Radio, Stitcher and iHeartRadio are reported to be supported. Apple has partnered with Ferrari, Mercedes-Benz and Volvo for this new project. In the near future, the CarPlay system will also be a feature with a much larger number of car manufacturers: BMW Group, Ford, General Motors, Honda, Hyundai Motor Company, Jaguar Land Rover, Kia Motors, Mitsubishi Motors, Nissan Motor Company, PSA Peugeot Citroën, Subaru, Suzuki and Toyota Motor Corp.
CarPlay will be part of an update to iOS 7 on lightning-enabled iPhones (iPhone 5, iPhone 5S and iPhone 5C). The first cars with CarPlay should on the road by fall of 2014.